Original CHERRY – the Story
The CHERRY Corporation was founded by Walter Lorain Cherry (CHERRY) in 1953. The first microswitches were produced in the basement of a restaurant in Highland Park, Illinois. From humble beginnings, the company quickly grew in size and reputation after entering the US automobile market. In the early 1960’s, Walter Lorain Cherry ventured across the pond to Europe.
American Entrepreneurship coupled with German Engineering encompasses the history and future of CHERRY. Today, CHERRY is regarded as the epitome of precision, longevity, and responsibility. A unique feeling.
Original CHERRY – Original CHERRY Quality
In 1973, CHERRY began manufacturing computer keyboards, a milestone in the company’s history, leading the way forward. Today, CHERRY is the oldest manufacturer of computer keyboards, a pioneer in the computer hardware industry.
In 1983, CHERRY commemorated the development and production of the MX Switch. Billions of MX switches equip millions of keyboards around the globe which rely on this technology. The ‘must have’ for the most professional of all users: CHERRY MX Switches- the best mechanical switch.
Timeless and durable: The savvy, professional user relies on original CHERRY quality.
Original CHERRY – the Portfolio
Original CHERRY quality is the benchmark for input devices in a variety of applications. In gaming, at the point of sale, at industrial plants or on the desk.
Desktop sets, mice, keyboards, mechanical MX switches and card-reading terminals are the core of the CHERRY brand today.
CHERRY focuses on four business areas:
Original CHERRY – The Future Workplace
The demanding customer of today relies on quality and design. The concept of New Work and the mixing and blending of work and private life are becoming prevalent topics for most people in everyday life. To actively shape change, CHERRY is also repositioning itself as a manufacturer. In doing so, we focus on our requirements and principles for our products as well as the interaction with the user – whether in the traditional office environment, in the home office or in the coworking space.
Original CHERRY – who is behind it?
In 2008, Peter CHERRY, the son of Walter L. CHERRY, sold his company. After an eight-year partnership with the German automotive group ZF Friedrichshafen AG, the iconic CHERRY brand has been in the loyal hands of GENUI Partners since 2016. GENUI Partners is a Hamburg-based investment company founded by outstanding entrepreneurs and investment professionals. In addition to capital, it provides active support for the strategic development of companies.
In September 2020, Argand Partners, a private equity firm based in New York and the San Francisco Bay Area, joined GENUI Partners as a new majority investor in Cherry. Argand Partners acquires market-leading specialty manufacturing and business services companies with sustainable competitive advantages and strong growth potential.
The headquarters of CHERRY Europe GmbH is located in Auerbach in der Oberpfalz. The managing directors are Rolf Unterberger (CEO), Bernd Wagner (CFO) and Dr. Udo Streller (COO).