Pleasant Prairie, WI – January 5, 2018 – Cherry Americas LLC, a global leader in computer input device manufacturing, announces they will exhibit at NRF 2018 Retails Big Show & Expo in New York City, January 14-16. Retail’s Big Show is the retail industry’s largest annual showcase of innovations, technologies and solutions.

With POS keyboard installations in many of the world’s leading retail environments, CHERRY plans to showcase a versatile array of its newest keyboards for small business, midsize companies and large enterprise environments. The Company’s booth theme for the show is “Cherry Tough: From Main Street to Mid-Market to Enterprise”.

Long considered the Retail POS industry’s keyboard benchmark, CHERRY has been crafting the world’s highest performing and most reliable keyboards for over 50 years … longer than any other company. CHERRY keyboards are a true retail mainstay, able to withstand the harshest abuse during retail’s busiest seasons. Keys are life tested to last over 25 million operations while maintaining an IP54 spill proof rating. Purposefully designed to provide error free actuation, and offering laser etched keys, programmable keys, and relegendable keys, CHERRY keyboards are relentless in the checkout lane.

“All CHERRY keyboards feature an unusually high level of quality and durability … from enterprise models all the way to keyboards designed specifically for small business,” said CHERRY VP/GM Greg Peterson. “Every keyboard we make is held to a very strict performance and ruggedness standard that we are known for worldwide, no matter the application.”

In addition to Retail POS, CHERRY expertly crafts industry leading keyboards for Office, Healthcare, Industrial, and IT Security applications. The CHERRY MX key switch is widely considered the precision standard for key switch technology.

Retailers are encouraged to stop by CHERRY’s NRF booth, #521, where they can participate in hands-on demonstrations of CHERRY’s versatile product line of POS keyboards for any retail environment.

CHERRY Americas LLC, with its headquarters in Pleasant Prairie, Wisconsin, USA, is part of CHERRY GmbH, a global leader of computer input devices with a focus on Retail POS, Office, Industrial, Healthcare, and IT Security markets. CHERRY leads in the design and manufacturing of key switches used in mechanical keyboards for markets such as Office and Gaming applications.

Press Contacts:
Vickie Ellis
Marketing Analyst

Dale Ludwig
Marketing Product Manager