Pleasant Prairie, WI – July 27, 2017 – Cherry Americas LLC, part of a leading global manufacturer of reliable computer input devices, announces that they will exhibit at RetailNOW 2017, RSPA’s signature annual event focused exclusively on technology providers in the POS Ecosystem.
Cherry plans to utilize RetailNOW’s significant forum and audience to boldly proclaim that “Everything’s Better with a CHERRY on Top!”, underscoring the widely-held opinion that high-performing CHERRY keyboards greatly enhance the performance of any technology solution that they are added to. Ever relentless in the lane, CHERRY POS keyboards feature error free actuation, keys that are laser etched, programmable keys, a configuration utility for custom programming, and an option for custom and relegendable keys. Each CHERRY key has been life tested to last over 25 million operations while maintaining an IP54 spill proof rating.
And while CHERRY’s sleek and reliable POS keyboards have long been considered the industry’s benchmark, CHERRY is equally famous for its lineup of industry leading products for Desktop, Security, Industrial and Healthcare applications.
50 years after American innovator Walter Cherry partnered with German engineering to design and develop the best key switch technology in the world, CHERRY has been making keyboards longer than any other company, and is considered by many to build the best keyboards in the world. In fact, CHERRY MX is still widely considered to be the gold standard precision technology for mechanical key switches, and CHERRY’s entire product portfolio of rugged, reliable performance products continue to win awards today.
No matter what the application, industry or environment, every technology solution is better with a CHERRY keyboard on top.
Join us at RetailNow booth #835, and be sure to ask for CHERRY’s “New Scoop”.

About CHERRY
Cherry Americas LLC, with its headquarters in Pleasant Prairie, Wisconsin, USA, is part of a global leader in manufacturing of computer input devices with a focus on POS, desktop, industrial, healthcare, and IT security markets. CHERRY leads in the manufacturing of switches used in mechanical keyboards for markets such as performance PC gaming.

Press Contact
Vickie Ellis Dale Ludwig
Marketing Product Manager
Cherry Americas LLC Cherry Americas LLC
Phone: 262.942.6618 Phone: 262.942.6531
E-mail: vickie.ellis@cherryamericas.com E-mail: dale.ludwig@cherryamericas.com