PLEASANT PRAIRIE, WI—Cherry Americas, LLC, a global leader in computer input
device manufacturing, announces that Greg Peterson has joined the company as Vice
President, General Manager. In his role Peterson will serve as leader for Cherry
Americas, reporting to Manfred Schoettner, Chief Executive Officer of parent company
Cherry GmbH.

“Greg brings over 25 years of experience in the IT industry,” said Schoettner. “His
passion for developing successful organizations, along with his proven leadership
skills, will be key as we work to accelerate growth in our focus markets, invest in our
sales force and introduce new product rollouts to drive future growth of Cherry
Americas and the entire Cherry Group.”

With a proven background in successfully developing technology channels and matrix
organizations, Peterson will focus on creating deeper alignments with Cherry’s
Suppliers and Partners, as well as refining the Company’s overall go-to-market
strategy in the Americas. Key initiatives include expanding Cherry’s leadership
positions in its legacy vertical markets while also expanding its product portfolio and
accelerating new opportunities in the Desktop, Healthcare, Industrial, Security and
OEM markets. Additional product launches are scheduled for the first half of 2018.

“I’m thrilled to join the Cherry Americas team,” said Peterson. “I have spent my entire
career in technology, and I’m looking forward to being part of the continued success of
this outstanding organization.”

Peterson attended Northern Arizona University, where he earned a Bachelor of
Science degree in Public Relations.

Interviews with Greg Peterson will be possible during CES Show in Las Vegas,
January 9th till 11th 2018. Please schedule an appointment with technikPR:

Press contact

Aaron Licht
Phone: +49 40 210 91 16 11
Cell: +49 176 19 03 19 82

Michael Schmid
Phone +49 9643 2061 666
Cell +49 171 3087023


CHERRY, with its headquarters in Auerbach in der Oberpfalz, Germany, is one of the world’s
leading manufacturers of computer input devices with an emphasis on office, industrial and
security markets, as well as switches for mechanical keyboards among others for PC gaming.